This project was implemented by MoDe in 1296 tribal villages in the districts of Bharuch, Surat, Valsad, Tapi and Navsari of Gujarat state for demand generation of Zinc-ORS. The project was funded by Micronutrient Initiative, (MI) India and supported by EHI International. It aimed at changing the behavior of community towards Diarrhoea Management amongst the children of 0 to 5 years age group. Through this project more than 2500 village level mobilizers (ASHA & AWWs) were sensitized and trained for Diarrhoea Management amongst children of 0 to 5 years age group. The project also aimed to reduce Infant Mortality Rate (IMR) in the state of Gujarat.
BCC Strategy to Enhance Demand for Zinc & ORS
